Most
of her designs reflect weft and warp. Not surprising, before she stepped into the business
of clothing, designing print and surface concepts for textiles was her calling. A master
in the craft of textile design, she creates her own fabric and the charm of a Bhamini
Label lies in the fabric.
She uses hand block printing, screen
printing and direct hand painting methods to transform her favorite silks, crepes
and chiffon's beyond their usual pulchritude and once the fabric is created to her
taste and satisfaction, does she starts to design it into a tailored outfit. A blend of
ethnic and western designs, styled for both men and women, the label encompasses all there
is by way of garment from the humble necktie to the elaborate ghagara-choli.
Bhamini mixes fashion with her second love -
social causes. Every thing she designs is underscored with the desire to give back to the
less fortunate: Be it the tribal and traditional craftsmen, the creators of the fabrics or
rural women to whom she dedicated her Summer 2000 collection, or even mother-earth who she
protects through her Eco-friendly, bio-degradable fabrics.
Take off
Bhamini started her design center Abhinav Creations in 1988, where she fabricates
textiles and converts them into ready-to-wear garments but it was only later that
'hand-painted haute couture' came into being. Indeed, it was only after she created a
collection for the Igedo Fair at Dusseldorf in 1997, that Bhamini came to be known for her
clothes. Before that, attest old monied ladies across Western India, it was her exquisite
silk saris that she owes her reputation to. |
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