His first love is fashion designing, Anand has made his own place in the Hyderabadi fashion scenario, Anand feels that non other than man himself can understand fashion, as we all know women dress to impress the men mostly and partly for themselves, thus a man would understand her need to satisfy a man. He thinks that each person has a unique personality which must be reflected in their attire.

Anand is a hardcore Hyderabadi, and did his schooling from Hyerabad public school. he discontinued medical studies to join London school of fashion, and since then there has been no looking back. Even before he got his official training Anand designed clothes for the Miss country club Pageant and other fashion shows. All this worth while experience ensured him a seat in London wear he studied women's wear.