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That's the name given to her by Subhash Ghai to mark her thumping entry in the film industry. Subhash Ghai picked Ritu from the modeling world dipped her into his success potion of letter 'M' and presented her in his movie Pardes opposite Sharukh Khan. The film touched the sentiments of millions of NRIs and Mahima's pouplarity grew tall. Her hip-swinging songs in Daag-The Fire opposite Chandrachur Singh and her performances in Dil Kya Kare and Pyar Koi Khel Nahin placed her on the hot seat.